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Team Capability
This is built for teams who need practical capability, not another motivational workshop. Sometimes the fastest way to learn is by being shown.
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Team Capability
Who this is for:
- Marketing teams who want to get better at campaign execution, reporting, automation, websites, and performance thinking.
- Founders and business owners who need to understand what is happening across their digital channels without getting buried in platform detail.
- Leadership teams who want clearer visibility across marketing activity, budget, performance, and internal capability.
- Internal admin or support teams who are expected to manage websites, email tools, campaigns, or reporting but have never been properly trained.
- Growing businesses that have outgrown the “figure it out as we go” stage.
- Teams after a project handover who need to know how to use, maintain, and improve the systems that have been built.
Training can cover:
Training can be delivered one-to-one or with your wider internal team, depending on what needs to shift.
- Website strategy and structure
- Website updates and platform management
- Conversion optimisation
- Google Ads foundations and campaign structure
- Meta Ads foundations and campaign structure
- LinkedIn Ads foundations and campaign structure
- Email marketing foundations
- Lifecycle and automation strategy
- HubSpot workflows and email setup
- Klaviyo flows and campaigns
- Salesforce Marketing Cloud lifecycle and email execution
- HTML email foundations
- Campaign planning and briefing
- Budgeting and calendar management
- Trello and Monday workflow setup
- Reporting, analytics, and performance interpretation
- AI-enabled marketing workflows
What Fastlane Does
From focused support for leaders, founders, marketers, or internal team members who need help with a specific platform, campaign or handover. To structured capability building across multiple areas, with time between sessions for the team to apply, test, and improve the way they work.
Included Training
For any brands I work with, I will get to know the team, aim to inspire, level accountability and build support around technical ability. The aim is to leave, confident, trusted teams who can move effectively and who care about the numbers.
1:1 Training
Focused support for leaders, founders, marketers, or internal team members who need help with a specific platform, campaign, website, workflow, or system. Also useful for project handover.
Half-day Workshop - 4 hours
Best for teams who need a deeper session across one key area, such as email marketing, website management, campaign planning, automation basics, or reporting.
Full-Day Intensive - 7 hours
A deeper working session for teams who need to review, rebuild, plan, and upskill in one concentrated day. You will all upskil and practice in real time. This is not another conference that even I wouldn't sit through. This is to re-energsie your unit.
4-Week Team Program - 4 days
Workshops for teams who need to get aligned, solve a specific problem, or lift capability fast across paid media, campaign planning, websites, automation, reporting, briefing, or handover. Practical and working-style. You leave with the processes and tools to run ahead. Including 1:1's and customised support.
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