About Anita Hayhoe | Fastlane Digital

I built Fastlane for the brands that need more than ideas. They need someone who can see the gap, say the thing, build the thing, and leave the team stronger than I found it.
‍

I learned early that marketing could help good ideas become real. I also saw how results and potential can get watered down by outdated systems, spend thats bloated over time, delivery thats coasted, politics and people being asked to perform without the tools or trust to back themselves. So I built a consultancy that sees strategic thinking and execution as one. I love the potential fresh eyes unlock for a brand. And helping teams believe in what's possible.

I have worked across 30+ brands in fashion, retail, services, fintech, health, beauty, property, and technical sectors. I have seen what successful systems look like, and I work to bring that same clarity, structure, and performance to my clients.

At Caci - That meant renewing their systems approach, and creating cost efficiencies in overheads by 40+% by updating systems, outgoings and processes. Pairing that with strategy that both gave more budget to paid media and lowered cost of results. We secured a powerful future position.

At Overland - That meant stepping in ASAP with a (fantastic) team that needed stability during transition. Building rapport, loading campaigns, managing budgets, and being as supportive as I could be to improve results. Including re-writing 300 Google ads and getting a 24% revenue increase in 30 days.

At BIM Asset Lab - That meant taking a strong technical founder, so busy in the doing, that she hadn't articulated what it is she does. And resulted in building a modern, multi-language webflow website to have her show up #1 in her category.
‍

Let's Talk.

You may be facing unprecedented challenges. Or have a team who need to believe in what's next. That is where I work best, in the thick of it.

If we’re a match, let’s make magic.

Get in touch

Why Fastlane

Why Bring Me In?

All Services

COMMERCIAL RANGE,
NOT HEADCOUNT

You don't need more people. You need fewer gaps between strategy, execution, and commercial decisions. I cover the moving parts - paid media, websites, CRM, tracking, training, so the work connects.

PATTERN RECOGNITION
FROM REAL WORK

25+ brands in the last twelve months. Ecommerce, services, property, health, multi-site. I know what systems work, what breaks, and what to fix first. Not theory. Repeated exposure.

EMBEDDED WHERE
THE WORK HAPPENS

I work on-site, close to the people doing the work. Faster decisions, better context, less translation between strategy and execution. I help the business move and care about the team doing it.

Services

The Way I work

I ask the question.

Not to be difficult. Because avoiding the question is usually what made the problem expensive.

I care about the result.

You have invested in making your idea work.
I want to do everything I can to deliver.

I build things that can work without me.

No gatekeeping or mystery. No making clients dependent just to protect a retainer.

I believe creative and commercial belong together.

70% of a campaign’s success comes from creative (Google 2025). All marketing work should help people understand, feel, choose, enquire, buy, return, and remember.

I do not do busy for the sake of busy.

If the work is not helping the business move, I will tell you where the money should go. Good marketing still needs reach. Even if that means investing in reach, media, or growth before adding more overhead.

Build Your Team Capability