Google Ads & Meta Ads, & Linkedin Ads - Paid Performance

Performance

From setup to optimisation: hands-on paid media execution, not just advice.
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Google Ads, Meta Ads, LinkedIn, and traditional media buying
Ad account and page setups
Campaign structuring, audience builds, and targeting
Tracking implementation (Pixel, CAPI, custom events)
Budget pacing and spend management
Ongoing optimisation and consolidation
Full paid media audits across channels
Funnel, structure, and efficiency review
Clear action plan with prioritised recommendations
Leadership-ready summary of what's working, what's leaking, and what to fix

Everything focused on improving results and returns on your investment.

What Fastlane Does

Fastlane can deliver straight execution hitting the ground running, or at a strategic level to work with marketing teams to review the full paid media setup through a commercial lens. That includes Google Ads, Meta Ads, campaign structure, ad types, audience setup, funnel logic, budget allocation, conversion pathways,or reporting. I look at where the account is being held back by clutter, weak planning, or outdated ways of working. Then I help reset it. Whether that means refreshing campaign strategy, improving implementation, refining account structure, strengthening optimisation, or tightening the role each channel plays across paid search, paid social, ecommerce, or lead generation.

Google Ads

Research, restructure, and optimise. I dig into your account, audit keyword strategy, rewrite ad copy, and rebuild campaign structures to reach Google's excellent ad quality ratings. Whether it's Search, Shopping, or Performance Max, the goal is the same to cut waste and drive results. For Overland, I took over from an agency running basic, underperforming structures. I rebuilt the google ads creative, separated sales campaigns from full-price execution, updated ads to excellent ad quality, and delivered a 24% uplift in purchases in the first month.

Meta Ads

Full-funnel setup and strategy across ecommerce and services. I build exclusion audiences, integrate with Klaviyo and HubSpot so you're not wasting spend on existing converters, and set up the technical foundations - Meta Pixel, Conversions API, custom events, and Shopify integrations. From there, it's strategy: ad funnels for lifecycle stages and differing objectives, location targeting, dynamic ad formats, interest-based audience builds, creative briefing, copywriting, Canva templates for your team, and content calendars that keep things moving. I also handle promotion planning, brand vs. sales objective mixes, and creative strategy grounded in customer voice workshops and uncovering customer insights and missing stories.

LinkedIn

Awareness campaigns, lead generation ads, and organic strategy. I set up and manage LinkedIn campaigns across multiple ad formats, build content calendars with variation for professional audiences, and develop organic posting strategies that extend your reach beyond paid.

Budgeting

Budget pacing, invoicing, and spend management across channels. I track cost per lead, monitor delivery against monthly KPIs, and make sure your media investment is accountable from day one.

Audit

A full review of what's running, what's working, and what's being wasted. I look at account structure, audience fragmentation, creative fatigue, tracking integrity, and reporting gaps - then deliver a clear set of priorities to fix first.