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Performance
Google, LinkedIn, and Meta Ads built to convert cost-effectively and easy to trust at scale. 1000's of campaigns loaded. Cost & result optimisation in mind.
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Performance
From setup to optimisation: hands-on paid media execution, not just advice.
- Google Ads, Meta Ads, LinkedIn, and traditional media buying
- Ad account and page setups
- Campaign structuring, audience builds, and targeting
- Tracking implementation (Pixel, CAPI, custom events)
- Budget pacing and spend management
- Ongoing optimisation and consolidation
- Full paid media audits across channels
- Funnel, structure, and efficiency review
- Clear action plan with prioritised recommendations
- Leadership-ready summary of what's working, what's leaking, and what to fix
Everything focused on improving results and returns on your investment.
What Fastlane Does
Fastlane can deliver straight execution hitting the ground running, or at a strategic level to work with marketing teams to review the full paid media setup through a commercial lens. I find where the account is being held back by clutter, weak planning, or outdated ways of working - then I help reset it. That might mean refreshing strategy, refining structure, strengthening optimisation, or tightening the role each channel plays across paid search, paid social, ecommerce, or lead gen.
Google Ads
Research, restructure, and optimise. I dig into your account, audit keyword strategy, rewrite ad copy, and rebuild campaign structures to reach Google's excellent ad quality ratings. Whether it's Search, Shopping, or Performance Max, the goal is the same to cut waste and drive results. For Overland, I took over from an agency running basic, underperforming structures. I rebuilt the google ads creative, separated sales campaigns from full-price execution, updated ads to excellent ad quality, and delivered a 24% uplift in purchases in the first month.
Meta Ads
Full-funnel setup, execution and strategy across ecommerce and services. I build exclusion audiences and integrate with Klaviyo and HubSpot so you're not paying to reach existing converters, and set up the technical foundations, tracking and integrations. From there it's strategy: ad funnels by lifecycle stage, location targeting, dynamic formats, interest-based audiences, creative briefing, copywriting, design templates, and content calendars. Plus promotion planning, brand vs. sales mix, and creative grounded in customer voice insights and stories you're missing.
Awareness campaigns, lead generation ads, and organic strategy. I set up and manage LinkedIn campaigns across multiple ad formats, build content calendars with variation for professional audiences, and develop organic posting strategies that extend your reach beyond paid.
Budgeting
Budget pacing, invoicing, and spend management across channels. I track cost per lead, monitor delivery against monthly KPIs, and make sure your media investment is accountable from day one.
Audit
A full review of what's running, what's working, and what's being wasted. I look at account structure, audience fragmentation, creative fatigue, tracking integrity, and reporting gaps - then deliver a clear set of priorities to fix first.
See other Services
See our work
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