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Malcove
We turned the client’s vision intoimpactful visuals through clear design.
Project Overview
Malcove is a fulfilment, 3PL, and marketing logistics business supporting major brands including Heinz, Nivea, Asahi, AA Insurance, and Amazon. Their existing website was a hard-to-edit one-pager tied to a backend portal and did little to show the calibre of work behind the business. As competitors exited the market, there was an opportunity to step forward with a stronger brand presence across New Zealand and Australia.
Challenge
Malcove had the capability, but not the digital presence to match. The business needed to separate its public-facing story from its operational backend, better showcase its offer, and create more room to present services, case studies, and credibility in market. At the same time, there was an opportunity to launch a new gifting brand using the same warehouse and fulfilment infrastructure.
Solution
Fastlane built two new Squarespace websites for Malcove in New Zealand and Australia, plus a Shopify site for Hey! Thanks Giftery. The project included full platform setup, design implementation in line with the brand guide, brand presentation refinements, contact and email integrations, custom CSS, chat integration, tracking setup, and supporting paid/social foundations.
- Website strategy and structure
- Squarespace website builds
- Shopify website build
- Brand presentation and design implementation
- Contact form and email system integrations
- Custom CSS
- Chat integration
- Paid media setup
- Social page setup
- Tracking integrations
Results
Malcove now has three modern, mobile-responsive, SEO-friendly websites that better reflect the calibre of brands it supports and the services it delivers. The project also created a new revenue channel through Hey! Thanks Giftery, giving the business a new way to turn its operational capability into a commercial offer.
Testimonial
We engaged Anita because we needed to build several new websites with performance funnels built in. Anita is fantastic to work with because she takes the time to understand the clients needs and to then scope out for us a full comprehensive understanding of what is required and how long it will take.
With her skills she was able to make recommendations on how things could be done more efficiently that haven’t been taken into account. When it came to the build time, Anita is a wizz and it was built within the scope within the time, and budget exactly as she said it would be.
Anita is a hidden gem that you are lucky to find, and the business felt in very safe hands that nothing would be left out.
It is wonderful when you find such proactive business people with a can-do attitude who have only your best intentions at heart. Not only did she build it, but she also set up paid media, built us a wonderful user guide and trained our team.
I would have no hesitation in recommending Fastlane Digital to any organisation looking for the latest digital skillset to future proof your brand. We are delighted with the outcome. I know our paths will cross again in the future.
Dean Cook
Director of Marketing & Communications
Ex Farmers, The Warehouse Group, New Zealand Health Group
Thank you very much on your effort and skill that has turned out such a great website, “a masterpiece” as I have said before. The smile is quite big on Allan’s face. And also thank for taking the time to show Maddi along the way.
Allan Pillbrow
CEO
Malcove
Project ViDEO
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