Marketing Reality Forecast Calculator

The Marketing Reality Calculator

For the big commercial conversations. A calculator for marketers and leaders.

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Sometimes it really is as simple as being able to say:

“Hey [Boss], to hit this target, we’re going to need an extra $3,223 per month in budget.”

Holding the purse strings comes with pressure.
We spend the dollars. We have to know our numbers to lead.
Marketing in NZ is objectively more expensive with our smaller population. Where I see unoptimised or low brand quality leads and purchases costing $100+ and optimised leads and purchases with long-term brands getting to the $1-$10 mark.

Growing marketers can get better at the conversations that actually move their career and results forward.
And I want leaders to know what is realistic for their marketing spend.

Built for multiple brands - ecommerce or services.

The Marketing Reality Calculator helps you use your real data to work out what is actually required to hit a lead or revenue target.

Use last month’s numbers.
Use last year’s numbers.
Add targets you give or have been given.

The output is understanding:
How far off are we?
What would it cost to get there?
Would the return still be cash positive?

It is not a perfect tool.

It does not account for audience fatigue, frequency, offer strength, creative quality, brand quality, sales follow-up or the funnel that sits inside marketing performance.

But if you are way off it will help you see it. And that alone can change the conversation.