About Anita Hayhoe | Fastlane Digital

I built Fastlane for the brands that need more than ideas. They need someone who can see the gap, say the thing, build the thing, and leave the team stronger than I found it.
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I learned early that marketing could help good ideas become real. Then I spent years inside businesses watching that potential get watered down by politics, old systems, wasted spend, lazy delivery, and people being asked to perform without the tools or trust to do it properly. So I built a consultancy that refuses to separate strategy from execution.

I have worked across 30+ brands in fashion, retail, services, fintech, health, beauty, property and technical sectors.
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At Caci, that meant auditing marketing operations, reducing overheads, improving the paid media model, supporting execution across multiple brands, and helping create a stronger internal structure.
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At Overland it meant stepping into change, supporting the team, improving paid media execution, and helping move more capability closer to the business.
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For BIM Asset Lab ,it meant taking a complex technical offer with no clear story and turning it into a brand, building a technically beautiful webflow website and bilingual digital presence that could be understood by technical and non-technical audiences.
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Messy, useful, commercially real work where the result matters.
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Let's Talk.

I have built a reputation as a strategic executionist who lives up to the name and delivers fast. I’m known for not backing down until the goal is achieved, and for keeping my clients’ best interests at heart.

You may be facing unprecedented challenges. That is where I work best, in the thick of it.

If we’re a match, let’s make magic.

Get in touch

The Way I work

I ask the question.

Not to be difficult. Because avoiding the question is usually what made the problem expensive.

I care about the result.

You have invested in making your idea work. I want to do everything I can to deliver.

I build things that can work without me.

No gatekeeping or mystery. No making clients dependent just to protect a retainer.

I believe creative and commercial belong together.

Google reports that 70% of a campaign’s success comes from creative. It helps people understand, feel, choose, enquire, buy, return, and remember.

I do not do busy for the sake of busy.

If the work is not helping the business move, I will tell you where the money should go. Good marketing still needs reach. Even if that means investing in reach, media, or growth before adding more overhead.