.png)
Case Studies
Brand-driven creative, diverse capabilities.
Overland
Footwear
Paid Media for Mi Piaci & Merchant across Australia & New Zealand.
Social Media
Overland Footwear Group have two
Their requirements for complex campaigns, high quality visuals and a large digital scope across vast product ranges across Australia and New Zealand is hugely rewarding. For Social Media and Google ads, the work includes:
Social Media requirements:
- Managing Campaign schedule
- Budget setting and pacing
- Writing creative briefs
- Final ad copy
- End-to-end implementation
- Optimisation (budget/creative/A/B Tests, audience,funnel)
- Ad previews
- Ecommerce manager (Meta product data feeds)
- Weekly campaign reporting
Their requirements for complex campaigns, high quality visuals and a large digital scope across vast product ranges across Australia and New Zealand is hugely rewarding. For Social Media and Google ads, the work includes:
Social Media requirements:
- Managing Campaign schedule
- Budget setting and pacing
- Writing creative briefs
- Final ad copy
- End-to-end implementation
- Optimisation (budget/creative/A/B Tests, audience,funnel)
- Ad previews
- Ecommerce manager (Meta product data feeds)
- Weekly campaign reporting
Google Ads
For Mi Piaci, resetting the strategy is a full project and large body of work to optimise the Google ads accounts across Australia and New Zealand.
This will benefit the brand in the long term by driving better keyword traffic, improve ranking, conversion flow and to lower cost per acquisition.
Google Ads requirements include:
- Keyword research
- Ad strength improvements from average to excellent across strategic ad groups - PMAX, brand ads, shopping & category ads.
- Google Ads Editor
- Promotional calendar management
- Ad copy writing (All active ads ANZ)
- Sitelink & promo extensions - copy & implementation
- Creative briefing
- End-to-end Google Ads implementation
- Google Analytics & in platform reporting
This will benefit the brand in the long term by driving better keyword traffic, improve ranking, conversion flow and to lower cost per acquisition.
Google Ads requirements include:
- Keyword research
- Ad strength improvements from average to excellent across strategic ad groups - PMAX, brand ads, shopping & category ads.
- Google Ads Editor
- Promotional calendar management
- Ad copy writing (All active ads ANZ)
- Sitelink & promo extensions - copy & implementation
- Creative briefing
- End-to-end Google Ads implementation
- Google Analytics & in platform reporting
