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Case Studies
Brand-driven creative, diverse capabilities.
Overland
Footwear
Paid Media for Mi Piaci &
Merchant 1948
Australia & New Zealand.
Social Media
Overland Footwear Group have two brands across two geographies totalling 4 accounts.
Their requirements for complex campaigns, high quality visuals and a large digital scope across vast product ranges across Australia and New Zealand is hugely rewarding. For Social Media and Google ads, the work includes:
Social Media requirements:
- Managing Campaign schedule
- Budget setting and pacing
- Writing creative briefs
- Final ad copy
- End-to-end implementation
- Optimisation (budget/creative/A/B Tests, audience,funnel)
- Ad previews
- Ecommerce manager (Meta product data feeds)
- Weekly campaign reporting
Their requirements for complex campaigns, high quality visuals and a large digital scope across vast product ranges across Australia and New Zealand is hugely rewarding. For Social Media and Google ads, the work includes:
Social Media requirements:
- Managing Campaign schedule
- Budget setting and pacing
- Writing creative briefs
- Final ad copy
- End-to-end implementation
- Optimisation (budget/creative/A/B Tests, audience,funnel)
- Ad previews
- Ecommerce manager (Meta product data feeds)
- Weekly campaign reporting
Google Ads
For Mi Piaci, resetting the strategy is a full project and large body of work to optimise the Google ads accounts across Australia and New Zealand.
This will benefit the brand in the long term by driving better keyword traffic, improve ranking, conversion flow and to lower cost per acquisition.
Google Ads requirements include:
- Keyword research
- Ad strength improvements from average to excellent across strategic ad groups - PMAX, brand ads, shopping & category ads.
- Google Ads Editor
- Promotional calendar management
- Ad copy writing (All active ads ANZ)
- Sitelink & promo extensions - copy & implementation
- Creative briefing
- End-to-end Google Ads implementation
- Google Analytics & in platform reporting
This will benefit the brand in the long term by driving better keyword traffic, improve ranking, conversion flow and to lower cost per acquisition.
Google Ads requirements include:
- Keyword research
- Ad strength improvements from average to excellent across strategic ad groups - PMAX, brand ads, shopping & category ads.
- Google Ads Editor
- Promotional calendar management
- Ad copy writing (All active ads ANZ)
- Sitelink & promo extensions - copy & implementation
- Creative briefing
- End-to-end Google Ads implementation
- Google Analytics & in platform reporting
I've had the pleasure of working with Anita in her role as a Paid and Social Media Contractor at Overland Footwear Group, across our two brands; Merchant 1948 & Mi Piaci. From the start, she's demonstrated a proactive and strategic mindset, consistently bringing fresh ideas and thoughtful insights to the table.
Anita quickly became a valuable asset to Overland, showing a strong understanding of paid media and social performance while also being willing to roll up her sleeves and execute with precision.
Her hard work and smart approach contributed directly to improved campaign results and stronger brand visibility.
She would always go above and beyond what was asked of her and helped across multiple areas of marketing. Anita was able to work with autonomy, and is dependable and results-driven. I wouldn’t hesitate to recommend her for future opportunities.
Stephanie Coote
Head of Marketing, Creative & Digital
Overland Footwear Group
